for feedback/complaint, please write to itc cares at p.o. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. Sunfeast Biscuits is the heritage brand in India. Britannia Industries Limited has 4,390 more employees vs. Sunfeast. It is a splendid biscuit healthwise although its flavor can be improved. December 19, 2018 By Hitesh Bhasin Tagged With: SWOT articles. Read more. Looks like you’ve clipped this slide to already. Sunfeast majorly targets the biscuits and snacks market. When exposed to sunlight, the fat breaks down and moves to the surface of the chocolate. It is the largest-selling Biscuit brand in the world according to a Nielsen survey. I T C Limited - Offering Sunfeast Biscuits, सनफ़ास्ट बिस्कुट, सनफीस्ट बिस्किट, New Items in Kolkata, West Bengal. ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. It has been manufacturing high quality biscuits ever since. Sector Food & Beverages. The marketing mix of Sunfeast shows the product line and depth of Sunfeast & how the brand has been able to get more customers with its varied offerings.Sunfeast has established its presence in the market of almost all the biscuit categories and has become an important player in the instant noodles and pasta segments. Here is a unique solution – oats biscuits filled with the goodness and taste of almonds. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Sunfeast is a famous brand which is dearly loved by all Indians because of its diverse tastes and kinds. Get contact details and address| ID: 14700570773 Very less BTL marketing and Point of purchase branding is observed by Sunfeast. Fourth largest biscuit brand – In the Indian market, Sunfeast is the fourth largest biscuit brand and is behind Parle, Britannia and Oreo. The Indian Tobacco Company group started their biscuit segment as late as 2003 by launching Sunfeast. You can change your ad preferences anytime. See our Privacy Policy and User Agreement for details. High quality married with exciting innovations has helped drive this category. View Sunfeast-mkt.pptx from MARKETING 101 at Symbiosis Institute of Business Management Pune. Parle enjoys a market share of 30-35% in the Indian biscuit industry. You can follow me on Facebook. Limited in 1974. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. They are a constact threat for Sunfeast. Since its inception, the Dark fantasy range has worked really well in the market considering there are not many premium range of biscuits in Parle. The sugar content crystallises. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. ITC forayed into the biscuit market in 2003 and Sunfeast Dark Fantasy was launched in 2005. I love writing about the latest in marketing & advertising. The company’s manifesto is to build on the present strength created over the years by experience our team and diversify into products and geographic portfolio. Using the distribution assets – ITC has a lot of distribution advantage and Sunfeast can use this distribution to its own advantage by penetrating the small shop segment and replacing Parle G with Sunfeast brands. Strengths in the SWOT analysis of Sunfeast, Weaknesses in the SWOT analysis of Sunfeast, Opportunities in the SWOT analysis of Sunfeast, How To Calculate Marginal Cost (with Steps and Formula), How To Write A Reference Letter (with Template), How To Write An Executive Summary (Complete Guide). Sunfeast was launched in 2003 was one of the diversification forays of ITC which wanted to establish itself as a serious FMCG player from its position of Tobacco products leader. Using ATL and BTL marketing – ATL marketing for brand retention and BTL marketing for brand push is required especially if it wants to uproot the likes of Britannia Marie or Parle G or Good day from the market. ITC is strictly missing a cash cow for the sunfeast brand. Strong competition in noodles – If the competition in biscuits is tough, the competition in noodles sounds insurmountable. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the India Tobacco Company Limited in 1970 and later to I.T.C. This was the SWOT analysis of Sunfeast. 5.0 out of 5 stars Healthy Digestive Biscuit. Category Biscuits. List of top Sunfeast Biscuits suppliers from China. The company now stands renamed to ITC Limited, where "ITC" today is no longer an acronym or an initialised form. It has several products which are famous such as Yippee noodles as well as Sunfeast dark fantasy biscuits. If you continue browsing the site, you agree to the use of cookies on this website. Get contact details and address| ID: 13639329062 Good Products – The products in the present segments are good. View Biscuit, Compare Biscuit, Brands: Anmol,Bonn,Britannia,Cremica,Divss,McVities,Parle,Patanjali,Priyagold,Sunfeast,Unibic Comment Report abuse. Helpful. Sunfeast has oatmeal biscuits, digestive biscuits, cookies, etc. If you would like to add any further points, please mention them in the comment below. These biscuits are available in four tasty - flavours- Chocolate, Orange, Elaichi and Pineapple. 3. These include: 79 - Manufacturers, 53 - Exporters, 26 - Wholesalers, 66 - Suppliers, 16 - Retailers, 8 - Buying Houses, 11 - Traders, 3 - Services, 3 - Others, There are 319 sunfeast biscuits importers and buyers on ExportHub. ITC had the advantage of the well entrenched distribution setup which is matched only by HLL. Similarly, it has a range of biscuits targeted towards mid tier and mass segment. See our User Agreement and Privacy Policy. A good healthy biscuit by Sunfeast. This happens when the chocolate inside the biscuit is exposed to high moisture, the water draws the sugar to the surface of the chocolate. Along with the samples was an information pack on health called “Farmlite Healthy Kids — Fun Ways to Get Healthy” The biscuits produce flavoured biscuits with its unique taste and fragrance. Indian biscuit market is estimated to be around 4500 - 5000 crore. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. The company dates back to 1929. However, it is expensive despite it being sold on Amazon. To start with the brand dealt with glucose, Marie, and cream biscuits. One person found this helpful. ITC has presence in multiple industries and is the market leader of the Cigarettes and Tobacco industry. Deep pockets – Because Sunfeast comes from ITC, the brand has a lot of support in terms of revenue and it can increase its investment as much as it wants because the mother brand has deep pockets. Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. Moreover there is indirect competition in this segment as well when people opt for some different form of snacks. Learn about our company, history, cookie factory, our ever-innovating Cookie Lab and the wide range of premium cookies that will make you go "Wow! Building brand drivers – Dark fantasy is an excellent brand driver for the brand as it is differentiated and it can be used to promote the brand. For the year ended October 31, 2013, … Thus there are regularly new entrants and regional players who make a dent in the market share of Sunfeast. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium … Sunfeast presents India’s first ever A2 Cow Milk biscuit - Enriched with Indian Native Cow Milk (A2), 8 Essential Vitamins, Iron and Calcium – to help give wings to the dreams of your child.Indian Native Cow Milk (A2) is generally known to be healthy and beneficial for growing kids. Get best price and read about company. Chings has fantastic taste and Top ramen is accepted and liked in most urban areas. 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